The Fashion Brand’s Roadmap to Digital Product Passport Readiness A practical path to prepare for EU compliance and build a system that lasts

The shift every fashion brand needs to prepare for

By 2027, every fashion brand that sells into the EU will be required to provide a Digital Product Passport (DPP) for each product. This new regulation, part of the EU’s Ecodesign for Sustainable Products Regulation (ESPR), is reshaping how brands collect, manage, and share product information.

A Digital Product Passport is not just another form to complete. It is a living digital record that tells the story of a product, what it is made from, where it came from, and how to extend its life. For customers, it offers proof. For regulators, it ensures compliance. For brands, it creates both protection and opportunity.

The reality is that most brands are not ready. Recent studies show that only 16 percent of UK fashion executives feel fully prepared for DPP requirements. Meanwhile, 67 percent of global luxury houses have already adopted authentication or traceability tools. The gap between the top tier and everyone else is widening.

From Scramble to System

If you have been following our recent articles, you already know the story so far. Over the past few months, we have talked about starting small, finding value, and scaling without burnout. This next step is about turning that learning into something sustainable and a repeatable system that makes progress easier.

Because readiness is not about rushing. It is about structure.

When you have a reliable system, your data is organized, your team knows what to do, and your customers receive consistent proof of authenticity and impact. That is when compliance stops being chaos and becomes confidence.

Why Systems Win Over Speed

Many brands make the mistake of treating DPP compliance like a one-time project. But Digital Product Passports are not a single milestone. They are an ongoing part of how your business operates.

Every new product launch, every material change, and every supplier update will require a traceable digital record. Without a clear process, teams end up scrambling again and again.

The brands that will thrive are the ones that design a system, one way of working that scales as they grow. It saves time, reduces stress, and builds consistency. Most importantly, it helps your brand tell its story with proof rather than promises.

The Roadmap to Readiness

Every brand’s path to compliance follows the same rhythm: understanding what you already have, identifying what is missing, and creating a process that is easy to repeat.

Our new guide, The Fashion Brand’s Roadmap to DPP Readiness, walks you through each stage. Inside, you will learn how to audit your data, prepare it in the right format, pilot your first passports, and build a foundation that can scale with your business.

Each section includes examples, templates, and insights from brands that are already taking action ahead of the 2027 deadline.

Why Acting Now Matters

It might feel like 2027 is far away, but readiness takes time. The data you will need already exists in supplier invoices, material records, and production notes. Organizing it today will save months of effort later.

More importantly, it builds credibility with customers. A global survey indicates that 60% of fashion consumers recognize the benefit of using their smartphones to scan garment QR codes for care information. They are not waiting for perfect sustainability statements. They are looking for proof.

A Digital Product Passport gives them exactly that. It bridges the gap between what you say and what they can see for themselves.

From Compliance to Confidence

Digital Product Passports represent more than a legal requirement. They signal the start of a new era of transparency , one where proof replaces promises and progress matters more than perfection.

The brands that begin now will not just meet regulations. They will lead them.

One product. One story. One system.

Let’s Talk

If you’re ready to move from pilot to practice, let’s connect,  book a call , to discuss how we can help you scale Digital Product Passports with confidence.