From Pilot to Practice How to Scale Digital Product Passports Without Losing Focus

Last August, I shared ideas on how to start small with Digital Product Passports , beginning with one product, one story, and one step closer to trust. Later, we explored how those early steps create business value: enabling resale, supporting repair, and providing customers with proof they can act on. This is the next chapter. And the question leaders are asking most often is: “We’ve run a pilot. We see the potential. But how do we scale this?”

The First Step Is the Hardest

Scaling can feel daunting, but it doesn’t have to mean fifty times the work. The first DPP is always the most complex, chasing suppliers, piecing together data, second-guessing accuracy. By the second or third, much of the effort is already behind you.

One founder described it well: “We thought each new product would be a nightmare. Turns out, most of it was copy-paste.”

The key is re-use, not reinvention. Scaling becomes easier when suppliers are involved earlier, processes are standardized, and systems do the heavy lifting rather than individual teams.

Culture Over Systems

Technology provides structure, but culture makes scaling sustainable.

When product managers know exactly where to log data, when suppliers are accustomed to uploading information directly, and when marketing can access product stories without waiting for audit reports, DPPs shift from side projects into embedded routines. At that point, transparency is not an initiative; it’s part of the way the business operates.

Customers Want Proof, Not Perfection

Many organizations delay scaling because they want every process perfected before expanding. But customers are not asking for perfection, they are asking for proof.

According to Capgemini’s 2025 consumer trends report, 67% of shoppers say lack of sustainability is a reason to switch retailers. They are already evaluating options and making choices based on what they can verify.

The Cost of Waiting

Remaining in pilot mode carries risks:

• Customers notice when only some products have a passport.
• Teams lose momentum when early projects stall.
• Competitors are advancing, and those embedding transparency today will be the ones trusted tomorrow.

Now picture the alternative: every new collection launching with passports in place, no last-minute searches through spreadsheets, no gaps in communication. Customers can scan, verify, repair, and extend the life of what they buy. That is not simply compliance, it is loyalty, credibility, and long-term brand equity.

The Real Urgency

Regulations will arrive, but the real urgency is customer expectation. The decision is whether to scale on your terms or be forced to scramble when external pressure builds.

This is why we built DigiProPass™ , to make scaling practical. Re-use instead of reinvent. Enable teams without requiring specialized expertise. Share progress without waiting for perfection.

If you have started, continue. Don’t let the first passport be the last. Transparency is no longer just compliance; it is culture. And it is the competitive edge that will determine which brands endure , and which brands lead.

Let’s Talk

If you’re ready to move from pilot to practice, let’s connect. Reach out to our team at support@digipropass.com or book a call to discuss how we can help you scale Digital Product Passports with confidence.