From QR Codes to Customer Retention: How Fashion Brands Unnlock the Hidden ROI of Product Data
From QR Codes to Customer Retention How Fashion Brands Unlock the Hidden ROI of Product Data Digital Product Passports are steadily becoming part of everyday conversations in fashion. They surface through regulation, sustainability commitments, and increasingly through customer expectations. What’s clear is this: product data no longer sits quietly in internal systems. It is visible, […]
Fashion Value in 2026: How Consumer Behaviour Is Redefining Purchase Decisions, Longevity & Resale for SMEsHow Consumer Behaviour Is Redefining Purchase Decisions, Longevity & Resale for SMEs
Fashion Value in 2026 How Consumer Behaviour Is Redefining Purchase Decisions, Longevity & Resale for SMEs As we step into 2026, the fashion landscape feels both familiar and fundamentally transformed. Economic pressures, shifting consumer priorities, and a broader cultural re-evaluation of value are prompting shoppers to make smarter, more intentional purchases. For fashion SMEs that […]
Fashion Industry Trends 2026: How Traceability, Regulation, and Circularity Are Reshaping the Industry
Fashion Industry Trends 2026 How Traceability, Regulation, and Circularity Are Reshaping the Industry 2025 marked a decisive turning point for the global fashion industry. After more than a decade of sustainability commitments, pilot initiatives, and aspirational language, the sector entered a new phase. This new era is defined by accountability, transparency, and execution. Regulation accelerated, and traceability […]
Circularity Begins at Design: How DPPs Improve Product Longevity
Circularity Starts at Product Design How Digital Product Passports Help Brands Create Products That Last For the past decade, the fashion industry has fixated on circularity at the end of the product lifecycle, resale, textile recycling, take-back programs, repair initiatives, and rental models. These solutions matter, but they all share the same limitation: they intervene […]
The Fashion Brand’s Roadmap to Digital Product Passport Readiness
The Fashion Brand’s Roadmap to Digital Product Passport Readiness A practical path to prepare for EU compliance and build a system that lasts The shift every fashion brand needs to prepare for By 2027, every fashion brand that sells into the EU will be required to provide a Digital Product Passport (DPP) for each product. This new […]
How to Scale Digital Product Passports Without Losing Focus
From Pilot to Practice How to Scale Digital Product Passports Without Losing Focus Last August, I shared ideas on how to start small with Digital Product Passports , beginning with one product, one story, and one step closer to trust. Later, we explored how those early steps create business value: enabling resale, supporting repair, and providing customers with […]
Why Digital Product Passports Are Bigger Than Regulations
From Compliance to Value Why Digital Product Passports Are Bigger Than Regulations When I first started talking with fashion founders about Digital Product Passports (DPPs), the reaction was almost always the same: “We know they’re coming. We know we need them. But we’re already exhausted.” And honestly, that’s fair. Most small and mid-size brands don’t […]
Digital Product Passports Will Soon Be A Requirement
Digital Product Passports will soon be a requirement. From Scramble Mode to Story Mode: Why Fashion Brands Need to Start Small on DPPs (and Start Now) “We want to get ahead on compliance… but we’re already drowning.” I’ve heard that line so many times lately, I could finish it for people. It usually comes after […]